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We are looking for a CMO lead our sales and marketing team in our headquarters in Frederick, MD. You will collaboratively set strategy and manage marketing efforts across multiple employees and vendors to effectively execute on that strategy. The position will report to HighGear’s CEO and be accountable for growing revenues through contributing high-quality lead generation, nurturing, and sales-enablement results measured primarily by the number of net new clients acquired through marketing-led efforts, and the related customer acquisition costs.

Our most important criterion is a strong cultural fit. We have a great culture and are proud to be guided by the faith-based principles of passion, humility, teamwork, and integrity. We have the innovative culture and customer focus of a startup, but we are a profitable and mature company with careful financial management and strong cash reserves. And instead of fighting traffic every day, you can work close to home in a great place to live!

If you (or anyone you know) are interested this position, please contact us at careers@highgear.com or click here: Apply Now

Compensation & Benefits

  • Competitive salary based on qualifications and experience
  • 401(k) with 4% match
  • Employee profit sharing plan
  • Heavily subsidized healthcare for you and your family, including dental and vision coverage
  • Health Savings Account with a 2-for-1 contribution match up to IRS limits
  • 24 days of flexible PTO per year

Activities/Deliverables

  • Determine the most effective ways to generate more and higher-quality leads, and make them happen
  • Assure an active “window in” to the organization and our market-leading thinking through social media and other platforms
  • Build and grow a strong team of internal marketing staff and outside vendors over the next three years
  • Continuously improve HighGear’s positioning, messaging, and related branding
  • Operate a steady testbed of many lead generation strategies and aggressively develop the ones that succeed
  • Consistently measure and report key marketing metrics and ensure that we achieve KPI objectives
  • Carefully manage marketing efforts and budgets to control costs and maximize return on investment
  • Manage internal marketing staff and vendors to ensure tasks are completed correctly and on time
  • Lead our marketing team to write and optimize content to educate and evangelize prospects, and facilitate SEO
  • Lead our marketing team to create and refine sales enablement materials
  • Travel to events and trade shows as needed
  • Help lead annual customer conference
  • Lead industry analyst engagement

Essential Qualities

  • Sets and achieves deadlines, takes personal responsibility to ensure things get done correctly, and on time, both for work managed directly and delivered through others
  • Excellent written and verbal communication skills (on-site ad-hoc creative writing example will be required)
  • Able to understand priorities, clarify and communicate as needed, and ensure top priorities get done even if lower priorities have to slip
  • Fast learner, not afraid of getting under the hood with sophisticated technology
  • Proven experience translating marketing budget into measurable and reported sales growth
  • Must be willing to work in the Frederick office full time
  • Must be a US citizen or permanent resident
  • Must be able to pass a background check and drug test

Experience

  • 10+ years of professional marketing experience
  • 3+ years marketing an enterprise B2B SaaS offering
  • Nice to have: Experience marketing a platform solution
  • Nice to have: Experience in outbound email marketing, SEO, PPC, and/or syndication
  • Nice to have: Excited by the challenges and opportunities of working for a startup
  • Marketing degree preferred but not required, relevant college or work experience will be considered